Roland Atelier
Landmark Organ Sound, Performance, and Luxury
Roland AtelierLandmark Organ Sound, Performance, and Luxury
Choy Lozada is recognized internationally as one of the premier organists of our time. Originally from the Philippine Islands, Choy was introduced to the organ and piano at the age of seven. In 1979, Choy moved to the United States as a performing artist, product specialist and consultant to research and development for major manufacturers in the US and Japan.
With refreshing originality and innovative arrangements, Choy’s music has inspired audiences in North and South America, Europe and Asia. Add this to his great sense of entertainment, distinct style, and incredible keyboard and pedal technique, the result can only be described as the “Choy Experience.”
Choy joined Roland Corporation U.S. in the Spring of 2005 as a member of the Roland Event Marketing Team. Choy will perform exclusively on the Atelier “Next Generation” instruments. This is an extraordinarily exciting combination of musical genius and Roland Atelier technology.